About Us

We are the awarding body for Putting the Customer First ® - the National Standard for Customer Service.

Our Vision

'Raising the quality of service delivery to customers by ensuring that organisations are assessed against, developed and supported to achieve the Customer First Standard.'

Our Values

  • We will be driven by and be responsive to the needs of our customers
  • We will be approachable and professional in our relationships with our customers
  • We will seek to delight our customers
  • We will be honest and open in our relationships and seek to build collaborative relationships based on trust and confidence
  • We will demonstrate our passion and commitment to the principles of Customer First in all that we do
  • We will learn from our mistakes and use feedback to inform our continuous improvement and development
  • The success of Customer First UK depends on each and every person - we value and respect our colleagues
  • We will be conscious of our impact on the environment and seek to operate to high standards of environmental sustainability

To see our Customer Charter click here

Customer First UK is limited by guarantee, is run as a not for profit organisation and operates to a Partnership Board.

Our Customer Charter The Assessment Bodies The Customer First Approved Consultants