The Customer First Standard

Your journey to achieving the Standard is practical, developmental and really value-adding. The key milestones along your journey include:

  • Building Customer Relationships

    • How do you identify and then meet your customers' needs?
    • How do you follow up your customers?
    • What practices are in place to deal effectively with customer complaints and queries?
  • Maximising Market Awareness

    • What is your approach to understanding the market?
    • How is the target market identified?
    • How are your services improved and new ones developed to better meet your customers' needs?
  • Developing your People

    • How do your people understand and assess customers' requirements?
    • Are your recruitment methods ensuring you have the best person for each position?
    • How do you ensure that your people are continually developing their skills so they can provide the best service to your customers?
The 32 Statements
The Assessment Bodies Who's achieved the Customer First Standard? Your Key to Customer First