How can I promote my achievement?
As an organisation that has achieved the Standard you can now think about publicly promoting the Putting the Customer First ® mark to send out a strong clear message to your customers and potential customers that you put them at the heart of your organisation.
Here are a few suggestions to get you going:
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Frame and hang your compliance certificate in your reception area. If you have more than one public reception area - let Customer First UK know and they will print you some additional certificates
Order a Customer First plaque from Customer First UK and mount it in your reception area to demonstrate your Customer First achievement to visitors
Promote what Customer First means for your customers by framing and hanging the Customer First service promise in your public reception area.
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On the next re-print of your letterhead ensure that your Customer First compliance status is acknowledged, by adding the certification logo.
On the next re-print of your compliment slips ensure that your Customer First compliance status is acknowledged by adding the certification logo.
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Promote your Customer First achievement in your in-house and external newsletters.
Write out to your core customer groups to let them know about your Customer First achievement and what this means for them.
When re-printing core service and marketing brochures which relate to your Customer First compliant services acknowledge your customer First status.
In your day to day interactions with Customers include the Customer First service promise so your customers know what they can expect of you.
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Send a press release and a photograph to your local newspaper to celebrate your Customer First achievement.
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Set up a page on your website outlining your Customer First status and what it will mean for your customers.
Reference your Customer First compliance status on the pages promoting services to customers.
Add a footer to your corporate e-mail which promotes your Customer First compliance status.
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Promote your Customer First achievement at local, regional and national conferences, events and network meetings.
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Contact your key partners, suppliers, funders, stakeholders to let them know about your achievement.
Place the Customer First mark on your job advertisements so that potential new recruits know how much you value your service delivery to customers.
Promote your Customer First status to those organisations that may consider referring customers to you.
Get involved with local, regional and national customer service events, promotions and awards e.g. Institute of Customer Service